I start with a type study to search for interesting letter pairs. Let me know if you see anything that strikes you. I’ve picked my favorites from the list and used them for a few first drafts below. Use the comment section or email to let me know what you think.
Lets go with version 1, which I think is font 5A, with text only. I like the grey bevel with the black outline and the connecting swoosh off the “B”. Let’s go with the hailing port; Boise, Idaho, below the rub rail as in #3 alternate position. Can we look at that design (1plus alt 3) and a couple of alternatives please. I am thinking of a different shadow outline, maybe something brighter and contrasting, super bright blue or yellow? Not sure if that will look good and it is likely we will stick with your original black.
Let’s go with the gold foil overlay, #4. Look forward to the next iteration.
Gold foil overlay is the one!