Early on we experimented with some subtle rounding and beveling, giving it a feeling of hot metal and physical production. We imbued the letters with subtle details suggesting the effects of non-digital production methods. We like to think of letters as physical objects with physical forces being exerted on them. The Zazzle logo is wet. The wetness gives its straight intersections and strokes a smooth but constructed feel, while its soft stroke terminals bead up into plump “monkey tails.”
